Zone 1 B did a splendid job at the Lion’s Club Alibaug exhibition dated 25th January- 29th January and Patel store Big Day celebration dated 26th January – 31st January which resulted in magnificent sales of 1000+ ltrs of RISO, 50+ ltrs COCOPURE and 25000+ ltrs KOMAL
We held a Haldi Kumkum program in Bhayander on 31st Jan and 1st Feb. This was a wild success with an attendance of 1200+ visitors, distribution of 1800 samples and sale of 138 Litres of Riso and 27 Litres of Cocopure. The Haldi Kumkum activity itself had an attendance of 450 participants.
Team Mumbai successfully managed a RISO station at the Mirchi Binge Festival with various games and product samples that the audience could enjoy. 600 people visited our stall and out of the 2,400 people who attended the event, 1000 have received samples.
The Masterclass Activity was also a huge success with chefs adopting our brand for the event.
We held a sampling activity in R.S. Mani Supermarket on 7th February in Chembur. There was a footfall of 2000+ people and we were successful in selling 550 Litres of Riso. Sampling was done with Brownies effectively making sure that our audience knows that our oil can also be used in baking.
We were honoured to be the ingredient partner at Pune’s Farmer Market. Our goal was to reach out to the premium class of our TG. We explained the uses of Riso through our sampling activities and Masterclass. The event received a footfall of 400-500 customers.
A live kitchen with delectable samples was arranged on 11th and 12th February. Our aim here was to target women above the age of 20 and all sections of the urban society and explain to them the benefits of Rice Bran Oil. The area received a footfall of more than 700 people to whom we distributed flyers. We received a positive and satisfactory response from the consumers.